Define the seven speech purposes discussed in your book and identify the unique characteristics of each. Write a purpose statement representing each purpose.
What will be an ideal response?
- The seven purposes and unique characteristics of each include:
* Providing new information or perspective: A speaker fills in gaps in audience knowledge of the topic.
* Agenda setting: The speaker draws attention to a topic that an audience may not have thought about before.
* Creating a positive or negative feeling: The speaker seeks to leave the audience with a specific feeling about the topic.
* Strengthening commitment: The speaker's goal is to create a stronger commitment in an audience that is already favorable to the topic.
* Weakening commitment: A speaker attempts to create doubt in an audience's mind about the topic.
* Conversion: The speaker looks to change listeners' minds about the topic.
* Inducing a specific action: The speaker's goal is to spur the audience to action.
- Sample purpose statements will vary.
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While giving a speech, Ahmud monitors the crowd members for their responses. As the crowd responds through facial expressions and vocalizations, they are simultaneously listening to his message. This illustrates which principle of communication?
A) Communication is purposeful. B) Communication is a package of signals. C) Communication is ambiguous. D) Communication is transactional.
Political economy most accurately refers to
A. the political system of a society. B. the economic stratification of a society. C. a society's institutions and organizations. D. All these answers are correct.