Russell Simmons turned his passion for hip-hop music into a multi-million-dollar businesses

Satisfaction of publics as a retail objective is involved with which of the following?

a. stockholders only b. consumers only c. stockholders and consumers d. stockholders, consumers, suppliers, employees, and government

Which one of the following is NOT an advantage of pretesting?

A. It can predict future responses in other settings and for other publics. B. It can provide estimates of how the program will work. C. It allows practitioners to compare results of alternative programs. D. It can help increase the audience's understanding of the message. E. It can help to eliminate backlash effects.