Satisfaction of publics as a retail objective is involved with which of the following?
a. stockholders only
b. consumers only
c. stockholders and consumers
d. stockholders, consumers, suppliers, employees, and government
d
Business
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Which of the following segmentation strategies involves using a highly refined marketing effort directed at an overlooked, small group of target customers?
A) a mass-market strategy B) an adjacent-segment strategy C) a multi-segment strategy D) a large-segment strategy E) a niche-segment strategy
Business
________ are advertisements, often with video or animation, which pop up between changes on a Web site
A) Interstitials B) Pay-per click ads C) Podcasts D) Wallpaper ads E) Floating ads
Business