What is a marketing audit, and what is its purpose?
What will be an ideal response?
A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities. It aims to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.
Business
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Which of the following key issues is least likely to be considered by a sales manager when planning a sales meeting?
a. budgets b. agendas c. location d. refreshments e. all of the above are important issues to considerm
Business
The drawer of a check is the customer who maintains the checking account and writes (draws) checks against the account
Indicate whether the statement is true or false
Business