The drawer of a check is the customer who maintains the checking account and writes (draws) checks against the account

When the size, purchasing power, and profiles of a market segment can be determined, the market segment is said to be ________

A) measurable B) accessible C) substantial D) actionable E) observable

Off-price retailers pay regular wholesale prices for their merchandise but maintain low prices by accepting lower margins and selling higher volume

Indicate whether the statement is true or false