Since consumers simply want to purchase the best product at the lowest prices, companies need not worry about aesthetics when working internationally
Indicate whether the statement is true or false
FALSE
Explanation: Aesthetics refers to what is considered beautiful or in good taste. Consumers will not purchase products if the products, or even marketing of the product, violate their sense of aesthetics.
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The Uniform Guidelines on Employee Selection Procedures Act was passed to:
a) streamline the hiring process. b) prevent employers from infringing upon Title VII protections. c) was passed but then repealed. d) permitted employers to drug test applicants.
AT&T's business campaign not only helped to change public perceptions of the company, it also signaled to employees that AT&T was determined to be a leader in telecommunication services
Which principle of internal branding does this example portray? A) choosing the right moment to capture employees' attention and imagination B) furnishing energizing and informative internal communication C) bringing the brand alive for employees D) linking internal and external marketing E) understanding how brand communities work