AT&T's business campaign not only helped to change public perceptions of the company, it also signaled to employees that AT&T was determined to be a leader in telecommunication services
Which principle of internal branding does this example portray?
A) choosing the right moment to capture employees' attention and imagination
B) furnishing energizing and informative internal communication
C) bringing the brand alive for employees
D) linking internal and external marketing
E) understanding how brand communities work
D
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The words you choose and how you use those words helps to create what aspect of a communication?
A) Active voice B) Style C) Intimacy D) Tone E) Sincerity
Property loss insurance provides protection from all but one of the following. Which one is not covered by property loss insurance?
A) The financial harm that your negligence causes others B) Damage to your property resulting from natural disasters C) Your financial loss due to the negligence of others D) Your financial loss due to your own negligence