One of the characteristics of good marketing research is that it uses multiple methods to increase confidence in the results
Indicate whether the statement is true or false
TRUE
Business
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_________ is the way a site enables two-way communications between user and site.
A. Communication B. Community C. Customization D. Context E. Connections
Business
When a gap exists between a consumer's actual state and some ideal or desired state, the consumer has a ________
A) benefit B) demand C) need D) value E) utility
Business