One of the characteristics of good marketing research is that it uses multiple methods to increase confidence in the results

Indicate whether the statement is true or false

TRUE

Business

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_________ is the way a site enables two-way communications between user and site.

A. Communication B. Community C. Customization D. Context E. Connections

Business

When a gap exists between a consumer's actual state and some ideal or desired state, the consumer has a ________

A) benefit B) demand C) need D) value E) utility

Business