When a gap exists between a consumer's actual state and some ideal or desired state, the consumer has a ________

________ are manufacturer-owned and operated stores that offer prices as low as 50 percent below retail on a wide range of mostly surplus, discounted, or irregular items

A) Category killers B) Factory outlets C) Specialty stores D) Superstores E) Power centers

Which of the following questions would be more important to evaluate when the Tag-Mart top management decides which candidate should be store manager?

A) How many shoppers are expected at the Tokyo Tag-Mart grand opening sale? B) How many locally owned stores will Tokyo Tag-Mart compete against? C) Will customers at the Tokyo Tag-Mart desire strong customer service or a U.S.-style shopping experience? D) What is the expected age range and income of Tokyo Tag-Mart shoppers?