The high involvement that is typical in consumer decision making in nonprofit marketing exchanges does NOT include the following:
a. the decision is seen as of high personal importance
b. a sense of self-efficacy is needed c. the decision has been taken many times before
d. the personal or social risks of a "wrong" decision are perceived as high
e. Outside peer pressure is high
B
Business
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Of the seven steps involved in international advertising, _____ almost always represents the most daunting task for international marketing managers.
A. developing messages B. selecting effective media C. executing the campaign D. composing and securing a budget E. specifying the goals of the communication
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In addition to propagating, a worm usually carries some form of payload
Indicate whether the statement is true or false.
Business