Mr. Gonzalez has a relatively high CFC, because of this, he is more likely to respond positively to persuasive messages that:
a. provide an explicit statement of the conclusion of the persuasive argument
b. focus on the positive consequences of taking an action rather than the negative consequences of avoiding the action
c. messages that focus of future consequences on engaging in a behavior
d. are told in a narrative format
c. messages that focus of future consequences on engaging in a behavior
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Value change that occurs when society adopts the value of a minority group which has been successful in promoting a new way of making a value seem important is termed
(a) value implementation retargeting. (b) value emphasis or de-emphasis. (c) value redistribution. (d) value restandardization.
When we create a message without giving much thought to the person who is listening, we are engaging in __________.
A. self-centered thinking B. egocentric communication C. emotional contagion D. interpersonal communication