The basic distinction between advertising and publicity is that _____

Both creative insight and analytical structure are necessary to paint a meaningful picture of the market situation, marketing strategy, and a logic-based path that leads to the desired performance objectives

Indicate whether the statement is true or false

In a depth interview, the interviewer should ________

A) avoid appearing superior and put the respondent at ease B) be detached and objective, yet personable C) probe the respondent D) all of the above