Both creative insight and analytical structure are necessary to paint a meaningful picture of the market situation, marketing strategy, and a logic-based path that leads to the desired performance objectives

Acme was a petroleum wholesaler who supplied heating oil to retail oil companies. When oil producing countries make enough oil available to meet world needs, but increase the base price from $70 a barrel to $700 a barrel. Acme will be out of business if it sells to its customers at their contract price. What is Acme's best defense to breach of contract claims if it increases the costs to the retailers?

a. Economic duress b. Commercial impracticability c. Objective impossibility d. Commercial frustration

Shipping methods would be discussed under what piece of the marketing plan?

a. Product b. Price c. Place d. Promotion