If standards are lax, cost variances will tend to be unfavorable

Alternative interactive marketing techniques are designed to:

A) push products through the marketing channel B) replace traditional advertising, such as television, radio and magazines C) bring marketing to the forefront D) create experiences with a brand and not just simply purchases

Posting digital content on brand Web sites or on social media sites such as YouTube, Facebook, Vine, and others are forms of ________ marketing

A) corporate intranet B) online video C) viral blog D) media portal E) digital kiosk