Alternative interactive marketing techniques are designed to:
A) push products through the marketing channel
B) replace traditional advertising, such as television, radio and magazines
C) bring marketing to the forefront
D) create experiences with a brand and not just simply purchases
D
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Zach plans to promote his fly fishing business through an aggressive Internet marketing campaign by utilizing search engine optimization strategies. How should he incorporate the information in his business plan?
A) Zach should include the details in the market analysis section. B) Zach should describe the campaign in the executive summary. C) Zach should add this to the sales and promotion section. D) Zach should mention this strategy in the appendices. E) Zach should not include this information in the business plan.
One danger of sterilizing foreign exchange interventions is that changing the combinations of assets on a Central bank's balance sheet may influence the prices of the assets they hold. This is known as
A) the portfolio balance effect. B) the announcement effect. C) the signaling effect. D) the locomotive effect.