Data mining, as it is practiced in the ad industry today, ordinarily requires physically searching thousands of file folders with paper documents, for nuggets of information useful for an advertising campaign

Indicate whether the statement is true or false.

Answer: False

Communication & Mass Media

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The process of finding out about a speaker’s intended listeners is called

a. research. b. audience analysis. c. listener adaptation. d. power priming.

Communication & Mass Media

Continuity cutting:

a. None of the choices b. Combines two or more parallel actions in an alternating pattern c. Matches consecutive scenes without a narrator d. Has a narrator voice-over explaining the action

Communication & Mass Media