With cross-sourcing, how many suppliers provide each component on a regular basis (i.e., excluding backup suppliers)?
A) 1
B) 2
C) 3
D) equal to the total number of components
E) equal to the number of countries to which the final product is sold
A
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A brand's ________ is the set of benefits that it promises to deliver to consumers to satisfy their needs
A) dominant effect B) fringe benefit C) perquisite D) value proposition E) dividend yield
Which of the following is true about the product sales force structure?
A) A product sales force structure is most appropriate for a company that manufactures a small number of simple products. B) In a product sales force structure, each salesperson is assigned to an exclusive geographic area and sells the company's full line of products or services to all customers in that territory. C) In a product sales force structure, salespersons specialize in only a particular product line as the company produces numerous and complex products. D) In a product sales force structure, a single salesperson can become an expert in all product categories. E) In a product sales force structure, specialization is highly discouraged.