A brand's ________ is the set of benefits that it promises to deliver to consumers to satisfy their needs

How does the market for corporate control help stakeholders?

a. By causing managers and executives to focus on the stakeholders b. By having the company stay alive, but under government supervision c. By taking undervalued companies and helping them grow and become more profitable, thus benefitting all stakeholders d. By having larger, more profitable companies take over businesses and cut costs solely to raise profits

Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?

A) life stage B) benefits C) age segment D) personality type E) social class