Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?
A) life stage
B) benefits
C) age segment
D) personality type
E) social class
A
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Before the 2008 Olympics, Speedo supplemented its advertising with an MPR campaign that featured
A) complimentary tickets to the games for bloggers who talked up the brand. B) endorsements from prominent Olympic swimmers. C) a nationwide prize drawing for a backyard swimming pool. D) top company executives holding a press conference in swimsuits. E) media coverage of charitable donations to swim clubs throughout the country.
Bierman manages 11 employees. Ten of them are adequate to slightly better than adequate, but one has to be watched frequently if any work is to be obtained from him
Bierman feels he can't discriminate in any way in his treatment of his 11 employees, so he has decided on strict and tight controls for everyone. In other words, he will no longer trust anybody. What is this called? A) Behavior modification B) Leadership C) Improving quality of work life D) Derived Theory X