Before the 2008 Olympics, Speedo supplemented its advertising with an MPR campaign that featured
A) complimentary tickets to the games for bloggers who talked up the brand.
B) endorsements from prominent Olympic swimmers.
C) a nationwide prize drawing for a backyard swimming pool.
D) top company executives holding a press conference in swimsuits.
E) media coverage of charitable donations to swim clubs throughout the country.
B
Business
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Primary data have a higher level of ____ than secondary data.
A. abstractness B. elusiveness C. verifiability D. closeness to the phenomenon E. replicability
Business
John Maynard Keynes segmented a firm's demand for cash into the following motives:
A) transaction, speculative and precautionary. B) transaction, speculative, and risky. C) transaction, liquidity, and speculative. D) risk, investment, and liquidity.
Business