________ strategies are designed to enable a firm that's created a new market to grow into a
dominant player in a new but huge industry.
A) Low-end disruption B) New-market creation
C) New-market disruption D) High-end disruption
C
Business
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One of the criticisms of marketing research is that there is a lack of creativity
Indicate whether the statement is true or false
Business
The portion of an asset's sale price that is above its book value and below its initial purchase price is called ________
A) a capital gain B) recaptured depreciation C) a capital loss D) book value
Business