One of the criticisms of marketing research is that there is a lack of creativity

In terms of the method of distribution of the advertising budget, the following are methods commonly used, except:

A) pulsating B) flighting C) continuous campaign D) sporadic

The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis

A) consumer profitability analysis B) competitor indexing C) service blueprint D) competitive frame of reference E) cluster analysis