In terms of the method of distribution of the advertising budget, the following are methods commonly used, except:
A) pulsating
B) flighting
C) continuous campaign
D) sporadic
D
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KSAs are obtained on the job, in classrooms, by participating in simulations, or a combination of these approaches.
a. true b. false
In the context of the specific environment of an organization, which of the following is a difference between opportunistic behavior and relationship behavior?
Question options: Opportunistic behavior is observed when both buyers and sellers show least reliability on the other, whereas relationship behavior is observed when both buyers and sellers believe in creating short-term client relationships. A low degree of buyer or seller dependence can lead to opportunistic behavior, whereas a high degree of buyer or seller dependence can lead to relationship behavior. In opportunistic behavior, either the buyer or the seller benefits at the expense of the other, whereas in relationship behavior, both the buyer and the seller mutually benefit. Opportunistic behavior leads to compromises that both the supplier and the buyer agree upon, whereas relationship behavior leads to development of new business relationships when existing ones fail to work.