Marketing is an activity that creates value for customers, clients, partners, and society at large. A firm does this by ______. (Select three answers)

Which of the following metrics would a company most likely evaluate at the end of an operating period?

A) inventory turnover B) product defects C) market share D) customer satisfaction E) late deliveries

Job descriptions are a key prerequisite for any performance management system because:

A. Without them, employees will not "buy in" to the system. B. Performance management systems are not applicable unless certain job elements are present. C. They provide the criteria that will be used in measuring performance. D. They provide information to employees as to what tasks are most important in their jobs.