A new savings and loan bank, called Federal Deposit Bank, applied for a trademark of its name. Why will this bank probably not receive trademark approval?

a. It is similar to an existing mark.

b. It is a generic trademark.

c. It is a deceptive mark.

d. It is a scandalous or immoral mark.

c

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Which of the following statements is FALSE?

A. Shareholders typically must pay taxes on the dividends they receive. They must also pay capital gains taxes when they sell their shares. B. Unlike with capital structure, taxes are not an important market imperfection that influence a firm's decision to pay dividends or repurchase shares. C. Because long-term investors can defer the capital gains tax until they sell, there is still a tax advantage for share repurchases over dividends. D. If dividends are taxed at a higher rate than capital gains, which has been true until the most recent change to the tax code, shareholders will prefer share repurchases to dividends.

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We can create a set of preference curves by examining how customers make trade-offs when choosing among various combinations of price and benefits, using conjoint analysis

Indicate whether the statement is true or false

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