We can create a set of preference curves by examining how customers make trade-offs when choosing among various combinations of price and benefits, using conjoint analysis

One of the reasons that a marketing communication may fail is that the message received by the intended audience is not understood because of cultural interpretations.

a. true b. false

Which of the following statements is untrue regarding recent companies attempts to address female diversity?

A) Google makes certain that female candidates interact with current female employees. B) Etsy hosts courses for aspiring female coders. C) Goldman Sachs recruits women who left the workforce to start families. D) Disney provides housing for same-gender female couples who work at their parks. E) Boston Consulting Group offers women the opportunity to phase into the workplace.