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How has web-based technology helped firms with brand authoring?

A) Online sites have enabled consumers to share their consumption stories. B) Companies can publish anything about their products without concern for FCC regulation. C) Companies can put all their advertising on the Internet and abandon broadcast media. D) All stakeholders become equally important in a brand's message creation. E) People who only shop online will not be excluded when firms conduct sales promotions.

The high involvement that is typical in consumer decision making in nonprofit marketing exchanges does NOT include the following:

a. the decision is seen as of high personal importance b. a sense of self-efficacy is needed c. the decision has been taken many times before d. the personal or social risks of a "wrong" decision are perceived as high e. Outside peer pressure is high