The difference between value of the product and price of the product represents the _______. In business markets, the value provided will likely exceed the price or else the customer will be indifferent

Intel's focus on designing complex, expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices. In the strategic intent model of competitive advantage, this is an example of:

A) building layers of advantage. B) loose bricks. C) changing the rules of engagement. D) collaborating. E) none of the above

________ is the only tactic effective across organizational levels

A) Legitimacy B) Inspirational appeal C) Rational persuasion D) Ingratiation E) Pressure