________ involves gathering primary data by asking people questions about their knowledge, attitudes, preferences, or buying behavior. It is the most widely used method for primary data collection

In some cases, it is effective to organize backgrounder information in a problem/solution format rather than in chronological order

Indicate whether the statement is true or false

Terrance relies on the buyer resolution theory to pursue sales. Terrance is most likely vulnerable to which of the following factors?

A) increasing the time it takes to close the sale B) spending too little time building rapport with the customer C) losing focus on the features and benefits of the product D) shifting all the power in the transaction to the customer E) focusing on a decision in the process that is not an issue for the customer