In some cases, it is effective to organize backgrounder information in a problem/solution format rather than in chronological order

What is a market segment? Explain how an automaker might appeal to different market segments

What will be an ideal response?

Which of the following is an example of an internal stimulus that would most likely lead to problem recognition?

A) A buyer gets a new idea from an advertisement. B) A buyer gets a new idea at a trade show. C) A buyer is unhappy with a current supplier's product quality. D) A buyer receives a call from a salesperson offering better service. E) A buyer learns about a new product at an industry convention.