What is a market segment? Explain how an automaker might appeal to different market segments
What will be an ideal response?
A market segment is a distinct group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market. An automaker offers different car models–sedans, sports cars, SUVs, station wagons, minivans, etc.–to appeal to different segments of the car-buying market.
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When it comes to slide design,
A) consistency is critical because audiences assign meaning to visual elements beginning with the first slide. B) audiences will pay more attention to the slide deck than the speaker. C) typeface is easier to read on screen than on a printed page. D) the background should include meaningful decorative elements. E) charts, graphs and other functional artwork should be used sparingly.
People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called ________
A) subliminal retention B) selective distortion C) cognitive dissonance D) selective attention E) cognitive inertia