Boris used strategic communication when he planned his speech carefully in order to inspire his employees to embrace the corporate vision, agree with the values of the company, and work toward achieving the vision

Indicate whether the statement is true or false

True

Communication & Mass Media

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Withholders are people who have a

A. high need for openness. B. low need for openness. C. high need for control. D. low need for control.

Communication & Mass Media

In order to plan for her class speech on the Patriot Act, Brenda passed around a brief questionnaire asking whether her classmates were for or against the act, and whether they thought parts of the act should change, etc. Was this a good idea?

a. No; by using the questionnaire, she revealed her speech topic to the class. b. Yes; this is a smart audience analysis technique known as demographic audience analysis. c. No; the class is a captive audience, so finding out their views ahead of time was notnecessary. d. Yes; this is a form of psychological audience analysis—a usefultechnique for any kind of audience.

Communication & Mass Media