In order to plan for her class speech on the Patriot Act, Brenda passed around a brief questionnaire asking whether her classmates were for or against the act, and whether they thought parts of the act should change, etc. Was this a good idea?

a. No; by using the questionnaire, she revealed her speech topic to the class.
b. Yes; this is a smart audience analysis technique known as demographic audience analysis.
c. No; the class is a captive audience, so finding out their views ahead of time was notnecessary.
d. Yes; this is a form of psychological audience analysis—a usefultechnique for any kind of audience.

d

Communication & Mass Media

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