Which of the following would not be considered a direct expense for a shoe department in a department store?

A) Building expenses
B) Advertising expense
C) Administrative expense
D) All of the above

Answer: D

Business

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Target markets are sometimes defined on bases such as young singles, young married couples with children, and middle-aged married couples without children. Such target markets are most likely defined in terms of__________

Fill in the blanks with correct word.

Business

Purchase panels provide useful information for all of the following EXCEPT:

A) forecasting sales. B) estimating market shares. C) assessing brand loyalty/switching behavior. D) measuring promotional effectiveness. E) attitudes and motives of consumers.

Business