Target markets are sometimes defined on bases such as young singles, young married couples with children, and middle-aged married couples without children. Such target markets are most likely defined in terms of__________
Fill in the blanks with correct word.
ANSWER: the family life cycle
Marketers often define their target markets in terms of family life cycle, such as young singles, young married couples with children, and middle-aged married couples without children. The family life cycle is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity, experience, and changing income and status.
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