The maturity stage of product life cycle is ________
A) a stage where a product's price is at a high level
B) usually the shortest stage in a product's lifetime
C) characterized by steep decline in profits
D) typically followed by a growth stage
E) a stage where firms have to win sales away from others
Answer: E
Explanation: During the maturity stage, markets tend to get saturated with all the supply that buyers demand, so the only way a firm can expand its sales in this phase is to win sales away from other suppliers.
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