A company in which an ethnocentric orientation prevails is likely to utilize primarily ________ in its sales force
A) host-country nationals
B) third-country nationals
C) expatriates
D) agents of any nationality
E) agents of host country
C
Business
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a. true b. false
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MPR can hold down promotion cost because it costs less than direct-mail and media advertising
Indicate whether the statement is true or false
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