A ________ is a loyal customer who works for a brand for free
A) relationship manager
B) stealth marketer
C) brand ambassador
D) public relations specialist
E) brand avatar
C
Business
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When considering the Four Ps in international marketing, advocates of ________ focus on the similarities among cultures and argue that basic needs and wants are the same everywhere
A) nationalization B) standardization C) localization D) expropriation E) ethnocentricism
Business
The Publicity Bureau opened for business in 1900 "to do a general press agent business for as many clients as possible for as good pay as the traffic would bear." What organization was the Publicity Bureau's first client?
A. Westinghouse D. Harvard University B. Illinois Central Railroad E. Standard Oil C. Burlington Railroad
Business