In a short essay, describe how brainstorming can help avoid groupthink and enhance creativity in group decision making

What will be an ideal response?

Answer: Brainstorming is a relatively simple technique for overcoming the pressures for conformity that retard the development of creative alternatives. Brainstorming utilizes an idea-generating process that specifically encourages any and all alternatives while withholding any criticism of those alternatives. In a typical brainstorming session, participants "freewheel" as many alternatives as they can in a given time. No criticism is allowed, and all the alternatives are recorded for later discussion and analysis.