The company with the highest variable cost is:

Which of the following statements is not consistent with the marketing concept?

A) The focus of a business is not profits but customers. B) A business should have competitor focus. C) Customer needs should be served at all costs. D) A business need not serve unprofitable customer segments.

To succeed in the future, marketing must ________

A) become more holistic B) build brands through promotion rather than performance C) be more departmental D) focus on free-spending E) rely more on mass marketing