A sales and marketing consultant promises to “cultivate” a firm’s client base. Which of the following metaphors does this sales pitch emphasize?

a) war
b) gardening
c) machine
d) game

ANS: b

Communication & Mass Media

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Friends who introduce you to new ideas and ways of seeing the world provide

A) stimulation. B) utility. C) ego support. D) affirmation.

Communication & Mass Media

Which of the following is not a regulative communication rule? [pp. 72–73, III]

a. Children should not interrupt adults. b. We do not talk about private issues in public. c. Call out "Amen" in response to the pastor. d. Sticking your tongue out at someone is rude. e. Applaud at the end of a speech.

Communication & Mass Media