Buying center members with higher levels of cognitive involvement will:
A) use the purchasing process to further personal power goals.
B) ask more questions during the purchasing process.
C) have no opinion about purchase risk.
D) be most inclined to base a purchase decision on nepotism.
B
Business
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What will be an ideal response?
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Resources and capabilities, such as interpersonal relations among managers and a firm's culture, that may be costly to imitate because they are beyond the ability of firms to systematically manage and influence are referred to as
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