Resources and capabilities, such as interpersonal relations among managers and a firm's culture, that may be costly to imitate because they are beyond the ability of firms to systematically manage and influence are referred to as

Which of the following is not identified by Porter as one of the five forces that explains competition in an industry?

A) threat of new entrants B) threat of substitute products or services C) bargaining power of suppliers D) bargaining power of competitors E) the competitive rivalry among current members

Which of the following is not a key question raised in using the multiattribute model?

A) Which attributes do customers use to define a product? B) How is the importance of weights determined? C) How is it determined how much of each attribute a brand possesses? D) What is the gross profit margin of the product?