If two securities promise the same cash flow at a specific future date, the one with the higher price must have _______ rate of discount:

Preconditions of buzz marketing include the following, except:

A) the product must be unique, new, or perform better than current brands B) the brand must stand out over current brands on the market C) the brand must be well known and accepted by the majority of consumers D) the brand must have distinct advantages over current brands on the market

All of the following represent main methods used by syndicated services to collected data EXCEPT:

A) focus groups. B) surveys. C) panels. D) scanners. E) audits.