Preconditions of buzz marketing include the following, except:
A) the product must be unique, new, or perform better than current brands
B) the brand must stand out over current brands on the market
C) the brand must be well known and accepted by the majority of consumers
D) the brand must have distinct advantages over current brands on the market
C
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The essential elements of a contract include all of the following EXCEPT
A) offer and acceptance. B) signatures of the parties C) competent parties. D) consideration.
The marketing chief of Fossil is considering the introduction of a super functional, fashionable wristwatch for men and women priced at $99
For this, he decided on 30 telephonic interviews from their customer database, 50 valid survey responses from individuals whose income is greater than $60,000 and 2 focus-groups. To which of the six steps of the marketing research process do the actions of the marketing chief for Fossil fall into? A) defining the problem B) developing an approach to the problem C) doing analysis D) doing fieldwork or collecting data E) formulating the research design