When gathering marketing intelligence, companies often use the US census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of the more than 281 million people living in
the United States. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?
A) A company can purchase information from outside suppliers.
B) A company can take advantage of government data sources.
C) A company can use online customer feedback systems to collect data.
D) A company can network externally.
E) A company can use its sales force to collect and report data.
B
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For the retailer, the practice of ________ results in lower total sales and, in many cases, damaged merchandise
A) sweethearting B) experiential shopping C) retail borrowing D) off-price retailing E) network marketing
Which of the following is considered to be the ultimate objective of antidumping policies?
A. Protecting consumers from high prices B. Preventing domestic firms from unloading their excess production in domestic markets C. Protecting domestic producers from unfair foreign competition D. Protecting consumers from substandard and hazardous products E. Preventing foreign products from entering domestic market