For the retailer, the practice of ________ results in lower total sales and, in many cases, damaged merchandise

The ________ is often the only portion of the marketing research report that executives read

A) title page B) letter of transmittal C) letter of authorization D) executive summary

________ are the form human needs take as they are shaped by culture and individual personality

A) Wants B) Necessities C) Services D) Benefits E) Risks