Any oral or written words outside the four corners of the written contract are called parol evidence

_____________: High involvement, high time, high cost, internal and external info search, many alternatives

Fill in the blank(s) with the appropriate word(s).

Most likely, marketing managers would like to be first in the market because:

A) it keeps out competition. B) the first mover establishes awareness of its product as the prototype. C) it leads to cost reduction over the product life cycle. D) it leads to quality improvements over the product life cycle.