Most likely, marketing managers would like to be first in the market because:
A) it keeps out competition.
B) the first mover establishes awareness of its product as the prototype.
C) it leads to cost reduction over the product life cycle.
D) it leads to quality improvements over the product life cycle.
B
Business
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A retail strategy can be best defined as _____
a. the selection and appeal to a specific retail target market b. short-run activities conducted by a retailer to meet or exceed its retail objectives c. the overall plan guiding a retail firm d. a plan to reduce retail costs
Business
Prior to the issuance of the Uniform Guidelines, the only way to prove job relatedness was through ________
A) test validation B) adverse impact C) four-fifths rule D) court litigation
Business