Key IT Products has decided to retain its computer design, human resources, and marketing departments at its corporate office. But to cut costs and increase speed, it outsources many other functions such as production in Canada, accounting in a neighboring city, warehousing and distribution across town. Many components are manufactured overseas. This is an example of a matrix structure.
a. True
b. False
b. False
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The purpose of the idea generation stage of new product development is to create a ________ number of ideas. The purpose of succeeding stages is to ________ that number
A) small number; reduce B) small number; increase C) large number; increase D) large number; reduce E) limited number; sustain
Which of the following data must a franchisor disclose if the franchisor makes sales or earnings projections for a potential franchise location that are based on the actual sales, income, or profit figures of an existing franchise?
A) contract details of the franchisor and the existing franchises B) management methods that have been adopted by the existing franchises C) the number and percentage of its actual franchises that have obtained such results D) any sales or marketing strategy employed by the franchisor in acquiring such results